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Cheetos – Orange Underground

cheetos2.jpg

Client: Doritos
Agency: Goodby, Silverstein & Partners
Production Company:  Mekanism, Cobra Creative
Production Time: 5 weeks
Design Phase: 2 weeks
Features: Flash / Live Action / Motion Graphics 

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~ by Mike Geiger on January 16, 2008.

7 Responses to “Cheetos – Orange Underground”

  1. Very cool!

    RAoC!

    cheet01 said this on January 19th, 2008 at 12:23 am

  2. that is weird but cool i don’t understand how are they supposed to make money from this i like junk food mayham but i’m confused

    spaz lnych said this on January 22nd, 2008 at 2:42 am

  3. freak’n awesome

    alexP. said this on January 23rd, 2008 at 6:57 am

  4. You are obviously not The Man, for The Man would not help spread word of our movement. Thank you for your contribution.

    theorangeunderground said this on January 27th, 2008 at 10:18 am

  5. Cheet01 is absolutely correct, everyone needs to loosen up and have some fun. This isn’t about vandalism or even terrorism with cheetos as some may think, everyone has gotten so stiff from the monotony of boring lives, that nobody can take a joke anymore. This is exactly what the world needs and people need to start doing it. I’m going to have my RAoC posted on YouTube by tomorrow.

    aindreas1 said this on February 24th, 2008 at 4:47 am

  6. Now what do you do with the Flamming Hot Cheetos?
    That can just get bad we need to spread the word! This is fun!

    Terra said this on April 22nd, 2008 at 2:56 am

  7. Hey, is there anybody bought the product because of the campaign?
    We are students working on a project to evaluate the effectiveness of this campaign.

    Magicbeans said this on November 9th, 2008 at 5:25 pm

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