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‘Nation of Go’ – Driving Community

Interesting driving community + site developed by Michelin/Martin Agency which they’re calling ‘an online gathering place for those who live for the thrill of the drive.
‘The Nation of GO combines Google Maps with our own mobile mapping application to make plotting your favorite roads and trails easy.”

Accompanying the new site will be the social networking-oriented Nation of GO Tour, which will travel the U.S. to drive consumer awareness and encourage participation. Consumers and dealers can follow the tour online by visiting the NationofGO.com site, the Nation of GO Tour blog, Twitter and YouTube. (via: Tire Review)

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~ by mike on September 22, 2009.

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Multi-angle Video Control September 6, 2010
Pitchfork is featuring its POV Concert Series that allows users to seamlessly switch between six camera angles of the same music video. The seamless transitions are impressive, though the inability to view fullscreen (and then use the keyboard to switch angles) feels missing. From a quick search, it looks like Mythbusters have a similar multi-angle [...] […]
Become a Foursquare emperor with Mayorama September 6, 2010
Mayorama, a new iphone app designed by Daniel Luxemburg, makes it easier than ever to maintain and multiple your Foursquare mayor-ships. With the 99-cent Mayorama app, you can check on your current mayorships, find out how many more check-ins will earn you mayor at your favorite spots around town and, using the smartphone’s GPS, you [...] […]
Cotweet: PR management for the Post-digital age September 6, 2010
There are more social platforms than we can count now. Some with dashboards that are easy to populate but super difficult to navigate. Most collect lots of data, but offer little instruction on what to do with all the details. Some offer tools but without adequate explanation of how to use more than 5% of [...] […]
Usabilla: Down and Dirty Prototype testing September 6, 2010
Usabilla is a really interesting web based service that allows for immediate feedback on prototypes, design, wireframes, sketches, etc. It allows for quick, down and dirty, portable usability testing. And one version of the product is FREE. Try it out on your next round of design. Overview video below: […]
Space-bending facade projection September 6, 2010
In 2009, Urban Screen and artist Daniel Rossa teamed up to create 555 Kubik, a facade installation meant to transform the way spectators engaged with O. M. Ungers “Galerie der Gegenwart.” Exciting to see facade projection made with the building involved in mind. […]
Facade Printer: Paintball Art September 6, 2010
The Facade Printer enables users to reproduce simple pieces of art on vast facades, using paintballs. The creators explain, The Facadeprinter is a simple software controlled robot. It consists of a turn table with two axes and an air-pressure print head. The printer shoots the artwork from a distance dot by dot onto the chosen [...] […]
EpicWin: RPG for everyday chores September 6, 2010
EpicWin: RPG for everyday chores […]
Vevo = Hulu for music September 6, 2010
A lot of pop musician’s videos are being shown on Youtube via a video player from a company called Vevo. Vevo gives label artists an opportunity to deliver more engaging, higher quality content than a normal Youtube video would allow. For example, Vevo has been used to deliver live concerts by The National and others. [...] […]
Psychedelic Waterpark September 6, 2010
Beijing’s Water Cube, the site of Michael Phelps dominating 2008 Olympics performance, has been transformed into a waterpark of Alice-in-Wonderland-tastic proportions. (via Fast Company Design) Many worried the building would become an empty blight, but a Toronto architecture firm has turned it into anything but. The park replaces the pool which people […]
Delta Ticket Window September 6, 2010
Delta Ticket Window – book flights directly on Facebook […]

Adweek

Q&A: Mediabrands' John Ross September 6, 2010
John Ross knows a thing or two about retail. Before he joined Interpublic Group's Mediabrands in July 2009, he spent 12 years at home improvement giant The Home Depot, including a stint as CMO. He joined Mediabrands as president of its Emerging Media Lab in Los Angeles. During his tenure there, the lab was retooled to focus on retail activities. In June […]
Majority of Workers Don't Feel Underpaid September 6, 2010
Per a recent Gallup survey, more than half feel they're paid about the right amount or (in a few cases) feel overpaid. […]
CarMax Makes Agency Pick September 6, 2010
CarMax has confirmed selecting Amalgamated for creative chores on its account. The client spends $50 million annually on ads. […]
Timberland's 'Heroes' Have Extra Dimension September 6, 2010
Timberland is launching a global campaign showcasing its Earthkeepers collection of eco-friendly apparel. The effort, dubbed "Nature needs heroes," includes TV, print and retail ads. […]
Korean Air Sets Global Strategy September 6, 2010
Korean Air this week is launching a new theme, "For life on a whole new scale." Ads take a global approach, but retain local flavor. […]
Sweet 'N Low Goes Retro September 6, 2010
To look forward, Mother glances back, creating illustrations culled from 1960s and '70s flower power and psychedelia. […]
Kellogg, 'Lucky' Try On-Box Video Codes September 6, 2010
The Condé Nast title has teamed up with Kellogg to put a link to a video on boxes of Special K. […]
Google, AOL Extend Search Pact September 6, 2010
Google and AOL have agreed to remain search partners for the next five years. Plus, AOL will distribute content on YouTube. […]
Apple Goes Social With Ping September 6, 2010
Apple dives head first into social media with Ping, an offering comparable to Facebook or Twitter for music lovers. […]
Why Apple Rental Plan Alienates Most Studios September 6, 2010
Don't look for rival studios to join Disney and News Corp. for Apple's announced 99-cent TV rental offering anytime soon. […]

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