Phone to Phone Gaming
Campaign by Dutch agency Novocortex to promote how VrijVerzekerd (Auto Insurance) will repay the purchase price of your car in case of an accident.
Players can build an endless racing track by connecting their iPhones via Bluetooth and driving a car from iPhone to iPhone.
(via Stella)
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Interesting idea..not sure how often people would keep coming back to play with this, however still clever thinking as far as a concept goes for auto insurance.
Elliott said this on December 9th, 2009 at 8:10 pm