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	<title>Tasty Truth &#187; 3D</title>
	<atom:link href="http://tastytruth.com/category/3d/feed/" rel="self" type="application/rss+xml" />
	<link>http://tastytruth.com</link>
	<description>by Mike Geiger</description>
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		<title>Doritos &#8211; Change the Game</title>
		<link>http://tastytruth.com/2010/02/22/doritos-change-the-game/</link>
		<comments>http://tastytruth.com/2010/02/22/doritos-change-the-game/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 00:56:57 +0000</pubDate>
		<dc:creator>mike</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Live Action]]></category>

		<guid isPermaLink="false">http://tastytruth.com/?p=1081</guid>
		<description><![CDATA[<a href=http://tastytruth.com/2010/02/22/doritos-change-the-game/><img src=http://tastytruth.com/wp-content/uploads/changethegame-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>
Client:  Doritos
Agency:  Goodby, Silverstein &#038; Partners
Production:  Domani Studios, Tool
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.doritoschangethegame.com"  target="blank"><img src="http://tastytruth.com/wp-content/uploads/changethegame.jpg" alt="" title="changethegame, doritos" width="400" height="224" class="alignnone size-full wp-image-1082" /></a></p>
<p>Client:  Doritos<br />
Agency:  Goodby, Silverstein &#038; Partners<br />
Production:  Domani Studios, Tool</p>
]]></content:encoded>
			<wfw:commentRss>http://tastytruth.com/2010/02/22/doritos-change-the-game/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>North Kingdom Showreel 2009</title>
		<link>http://tastytruth.com/2009/12/21/north-kingdom-showreel-2009/</link>
		<comments>http://tastytruth.com/2009/12/21/north-kingdom-showreel-2009/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 14:19:22 +0000</pubDate>
		<dc:creator>mike</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://tastytruth.com/?p=1029</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><object width="400" height="200"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=8260129&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=8260129&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="200"></embed></object></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adidas &amp; North Kingdom:  Teamgeist</title>
		<link>http://tastytruth.com/2009/11/13/adidas-north-kingdom-teamgeist/</link>
		<comments>http://tastytruth.com/2009/11/13/adidas-north-kingdom-teamgeist/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 02:03:52 +0000</pubDate>
		<dc:creator>mike</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Live Action]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://tastytruth.com/?p=1001</guid>
		<description><![CDATA[<a href=http://tastytruth.com/2009/11/13/adidas-north-kingdom-teamgeist/><img src=http://tastytruth.com/wp-content/uploads/teamgeist-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>
North Kingdom just launched a cool football advergame for Adidas called &#8220;Teamgeist&#8221;. Teamgeist is the name given the ball used at the FIFA World Cup 2006 in Germany. The new Adidas campaign is in partnership with the German Football Federation.
As usual the video &#038; flash production and design quality is amazing, the game is turn [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adidas.com/campaigns/adidasdfb/content/?strcountry_adidascom=us"  target="blank"><img src="http://tastytruth.com/wp-content/uploads/teamgeist.jpg" alt="teamgeist, adidas, north kingdom" title="teamgeist, adidas, north kingdom" width="400" height="170" class="alignnone size-full wp-image-1002" /></a></p>
<p>North Kingdom just launched a cool football advergame for Adidas called &#8220;Teamgeist&#8221;. Teamgeist is the name given the ball used at the FIFA World Cup 2006 in Germany. The new Adidas campaign is in partnership with the German Football Federation.</p>
<p>As usual the video &#038; flash production and design quality is amazing, the game is turn based and pretty easy to play,  you can event download a graphic novel as a bonus.  (via Digital Buzz Blog)</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kasabian Football Hero</title>
		<link>http://tastytruth.com/2009/10/30/kasabian-football-hero/</link>
		<comments>http://tastytruth.com/2009/10/30/kasabian-football-hero/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 19:41:32 +0000</pubDate>
		<dc:creator>mike</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Live Action]]></category>

		<guid isPermaLink="false">http://tastytruth.com/?p=991</guid>
		<description><![CDATA[
Behind the scenes of of Football Hero &#8211; An experiment to create a giant (three stories high!) guitar game controlled with footballs. Football Hero is played by a team of insanely gifted young freestyle footballers. The game is programmed with the Kasabian track Underdog.
]]></description>
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<p>Behind the scenes of of Football Hero &#8211; An experiment to create a giant (three stories high!) guitar game controlled with footballs. Football Hero is played by a team of insanely gifted young freestyle footballers. The game is programmed with the Kasabian track Underdog.</p>
]]></content:encoded>
			<wfw:commentRss>http://tastytruth.com/2009/10/30/kasabian-football-hero/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HP Photosmart Site</title>
		<link>http://tastytruth.com/2009/09/08/hp-photosmart-site/</link>
		<comments>http://tastytruth.com/2009/09/08/hp-photosmart-site/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 03:57:57 +0000</pubDate>
		<dc:creator>mike</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://tastytruth.com/?p=925</guid>
		<description><![CDATA[<a href=http://tastytruth.com/2009/09/08/hp-photosmart-site/><img src=http://tastytruth.com/wp-content/uploads/touchsmart-150x150.gif class=imgtfe hspace=5 align=left width=100  border=0></a>
Agency:  Goodby, Silverstein &#038; Partners
Production Company:  Grow Interactive
3D Company:  Speedshape
]]></description>
			<content:encoded><![CDATA[<p><a rel="nofollow" href="http://hp.com/touchprinting"  target="blank"><img src="http://tastytruth.com/wp-content/uploads/touchsmart.gif" alt="Photosmart" title="Photosmart" width="400" height="221" class="alignnone size-full wp-image-926" /></a></p>
<p>Agency:  Goodby, Silverstein &#038; Partners<br />
Production Company:  <a href="http://growinteractive.com"  target="blank">Grow Interactive</a><br />
3D Company:  <a href="http://speedshape.com"  target="blank">Speedshape</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Artificial Paradise</title>
		<link>http://tastytruth.com/2009/08/29/artificial-paradise/</link>
		<comments>http://tastytruth.com/2009/08/29/artificial-paradise/#comments</comments>
		<pubDate>Sat, 29 Aug 2009 18:14:53 +0000</pubDate>
		<dc:creator>mike</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://tastytruth.com/?p=921</guid>
		<description><![CDATA[
ARTIFICIAL PARADISE, Inc from Jp Frenay on Vimeo.
Production : Condor
Director / editor / compositing : Jean-Paul Frenay
Main 3D artist / compositing : Sandro Paoli
3D artists : Sylvain Jorget and Sébastien Desmet
Additional 3D operators : Otto Heinen and Okke Voerman
Sound Design : Seal Phüric feat. Neptunian8
]]></description>
			<content:encoded><![CDATA[<p><object width="400" height="225"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=6132324&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=6132324&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object>
<p><a href="http://vimeo.com/6132324" >ARTIFICIAL PARADISE, Inc</a> from <a href="http://vimeo.com/frenayjp" >Jp Frenay</a> on <a href="http://vimeo.com" >Vimeo</a>.</p>
<p>Production : Condor<br />
Director / editor / compositing : Jean-Paul Frenay<br />
Main 3D artist / compositing : Sandro Paoli<br />
3D artists : Sylvain Jorget and Sébastien Desmet<br />
Additional 3D operators : Otto Heinen and Okke Voerman<br />
Sound Design : Seal Phüric feat. Neptunian8</p>
]]></content:encoded>
			<wfw:commentRss>http://tastytruth.com/2009/08/29/artificial-paradise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Microsoft&#8217;s Project Natal</title>
		<link>http://tastytruth.com/2009/08/24/microsofts-project-natal/</link>
		<comments>http://tastytruth.com/2009/08/24/microsofts-project-natal/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 18:25:46 +0000</pubDate>
		<dc:creator>mike</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://tastytruth.com/?p=919</guid>
		<description><![CDATA[
Project Natal takes gaming and home entertainment to the next level, allowing gameplay without the use of controllers. Interactions are processed using full-body 3D motion capture, facial recognition, and voice recognition. It will be sold as a hardware add-on for the Xbox 360 in late 2010.
]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/I9tmr8VDqN8&#038;rel=0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/I9tmr8VDqN8&#038;rel=0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>Project Natal takes gaming and home entertainment to the next level, allowing gameplay without the use of controllers. Interactions are processed using full-body 3D motion capture, facial recognition, and voice recognition. It will be sold as a hardware add-on for the Xbox 360 in late 2010.</p>
]]></content:encoded>
			<wfw:commentRss>http://tastytruth.com/2009/08/24/microsofts-project-natal/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Touchable Holography</title>
		<link>http://tastytruth.com/2009/08/17/touchable-holography/</link>
		<comments>http://tastytruth.com/2009/08/17/touchable-holography/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 17:14:31 +0000</pubDate>
		<dc:creator>mike</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Installations]]></category>

		<guid isPermaLink="false">http://tastytruth.com/?p=910</guid>
		<description><![CDATA[
University of Tokyo
Shinoda Lab
]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Y-P1zZAcPuw&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Y-P1zZAcPuw&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>University of Tokyo<br />
Shinoda Lab</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Doritos &#8211; Late Night Augmented Reality</title>
		<link>http://tastytruth.com/2009/07/08/doritos-late-night-augmented-reality/</link>
		<comments>http://tastytruth.com/2009/07/08/doritos-late-night-augmented-reality/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 05:07:31 +0000</pubDate>
		<dc:creator>mike</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://tastytruth.com/?p=877</guid>
		<description><![CDATA[<a href=http://tastytruth.com/2009/07/08/doritos-late-night-augmented-reality/><img src=http://tastytruth.com/wp-content/uploads/latenight-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>
Client: Doritos
Agency: Goodby, Silverstein &#038; Partners
Production Company: Mekanism
]]></description>
			<content:encoded><![CDATA[<p><a href="http://doritoslatenight.com"  target="blank"><img src="http://tastytruth.com/wp-content/uploads/latenight.jpg" alt="doritos - late night" title="doritos - late night" width="400" height="247" class="alignnone size-full wp-image-878" /></a></p>
<p>Client: Doritos<br />
Agency: Goodby, Silverstein &#038; Partners<br />
Production Company: <a href="http://mekanism.com"  target="blank">Mekanism</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Propel &#8211; Now Propelled</title>
		<link>http://tastytruth.com/2009/04/10/propel-now-propelled/</link>
		<comments>http://tastytruth.com/2009/04/10/propel-now-propelled/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 17:29:14 +0000</pubDate>
		<dc:creator>mike</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[propel]]></category>
		<category><![CDATA[propel flavor]]></category>
		<category><![CDATA[propelled]]></category>
		<category><![CDATA[vitamin water]]></category>

		<guid isPermaLink="false">http://tastytruth.com/?p=772</guid>
		<description><![CDATA[<a href=http://tastytruth.com/2009/04/10/propel-now-propelled/><img src=http://tastytruth.com/wp-content/uploads/propel1-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>
Client: Propel
Agency: Goodby, Silverstein &#038; Partners
Production Company: Transistor Studios
]]></description>
			<content:encoded><![CDATA[<p><a href="http://nowpropelled.com"  target="blank"><img src="http://tastytruth.com/wp-content/uploads/propel1.jpg" alt="propel, vitamin water" title="propel, vitamin water" width="400" height="200" class="alignnone size-full wp-image-773" /></a></p>
<p>Client: Propel<br />
Agency: Goodby, Silverstein &#038; Partners<br />
Production Company: Transistor Studios</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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