Tasty Truth » Advertising

Wieden + Kennedy | Old Spice Case Study

mike — Wed, 04 Aug 2010 19:50:24 +0000

874 – the ORIGINAL WORK pant

mike — Sat, 31 Jul 2010 03:42:47 +0000

Doritos.com

mike — Wed, 28 Jul 2010 18:02:15 +0000

Agency: Goodby, Silverstein & Partners
Production: Firstborn Multimedia

Cheetos – Battle of the Cheetos

mike — Tue, 29 Jun 2010 17:19:49 +0000

Agency: Goodby, Silverstein & Partners
Production: North Kingdom

The Durex Baby Case

mike — Wed, 16 Jun 2010 10:42:34 +0000

The Durex baby case was created by Nicolai Villads, Peter Ammentorp and interactive designer Raul Montenegro, graduates at the Danish Institute of Media and Journalism. The case is fictitious and was created for the Future Lions 2010 competition.

The footage was recorded with the Canon 5D MKII using a 24-105 mm. 4,0. and a 50 mm. 1,4. The baby was created by Raul Montenegro using Z-brush and cinema 4D. Post in After Effects and final edit in Final Cut Pro 2

‘Up There’ by Mekanism and Mother

mike — Mon, 19 Apr 2010 14:08:34 +0000

UP THERE from Jon on Vimeo.

“And Then There Was Salsa”

mike — Fri, 26 Feb 2010 22:30:54 +0000

Client: Tostitos
Agency: Goodby, Silverstein & Partners
Production: Mike Kellogg

Doritos – Change the Game

mike — Tue, 23 Feb 2010 00:56:57 +0000

Client: Doritos
Agency: Goodby, Silverstein & Partners
Production: Domani Studios, Tool

Chester’s Feed

mike — Thu, 21 Jan 2010 21:58:32 +0000

Adidas Turns the Sneaker Into an AR Device

mike — Tue, 05 Jan 2010 21:56:51 +0000

Adidas has created a virtual 3-D world that can be accessed using an upcoming line of five men’s sneakers in an idea that ties into one of the technology trends of the year: augmented reality.

“The foundation of augmented reality lies in adding a layer to the real world,” says Chris Barbour, head of digital marketing for Adidas Originals. “That’s what we have done. We have taken a real world item and added a fantastic virtual world on top of that”

All users have to do is go to the Adidas site and hold up their sneaker, which has a code embedded in its tongue, in front of their computer webcam. A virtual world then pops out in front of them and they can navigate it using their sneaker as a controller.

“We are not trying to mimic a real-world look, we have a more stylized, pop-up book creative approach,” says Barbour. “The neighborhood is displayed on a two dimensional computer screen, but you can use your shoe to control the angle and depth of view and zoom in and out, giving a 3-D sense of perspective.”

Over the next few months, Adidas plans to introduce three augmented reality games developed by game developer xForm into the virtual neighborhood. The sneakers will then serve not only as the key to get in, but also act as the controller for the games. Among those available will be a skateboard game, where the sneaker acts as the controller to navigate the virtual city’s alleys, a Star Wars-like game with the sneaker and a music-based game.

The shoes with the augmented reality codes will cost between $65 and $95 and will be available starting February. (via GadgetLab)