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GSP Inspiration & Technology

• Augment Consumption with StickyBits! March 11, 2010
  StickyBits is a new, free iPhone app that allows you to tag any barcode with text, images, even videos. The app includes a barcode scanner, making reading and attaching new content to barcodes extremely easy. Of course, content is only accessible to others on the stickybits network. Users have several options for where to place content: - Tag [...] […]
• Pop Secret Movie Night! March 11, 2010
  Newly launched PopSecret.com helps you plan an awesome movie night. Choose the occasion, your mood, and who’s watching to get a customized movie suggestion from the Kernels.  Once you decide what to watch, send your invitations by email or Facebook – and don’t forget the popcorn! […]
• Comcast Remote DVR iPhone app March 11, 2010
  Comcast Mobile App 2.0 update lets to remotely manage your Comcast My DVR services from your iPhone. […]
• Google lab’s Public Data Explorer March 11, 2010
  Remember Hans Rosling’s awesome Ted talks? Google lab’s Public Data Explorer uses the technology they acquired from the Gapminder Foundation to ‘make large data sets easy to explore, visualize and communicate’ (Google). Explore the data here. […]
• Foursquare’s new location history feature March 11, 2010
  Social data gets even more interesting. Foursquare has added an interesting new layer to your location history. You can now go back in time and see who else checked-in at a particular location from your check-in history. They are also planning on releasing a new iPhone app this week. More from TechCrunch here. […]
• levelHead – an augmented reality game March 11, 2010
  levelHead is a augmented reality game challenging one’s spatial memory. The goal is to rotate the cubes in order to move the character through doors trying to find the exit. It’s a good example of the possibilities of simple augmented reality gaming. The game is not yet available for personal use, but is available for installation use. […]
• Bing “Pays” Farmville Users to Fan Them March 11, 2010
  Interesting article from AllFacebook.com talks about how Bing advertised through Farmville and incentivized users to become their Facebook fan by offering them Farmville cash. As a result, Bing got 400,000 Facebook fans in one day, with Bing posts showing up in their newsfeeds.  Is this a clever new way to advertise on Facebook, along the lines [...] […]
• Penguin’s vision of digital books March 11, 2010
  A preview of what digital books for the iPad from Penguin Books will be like. […]
• TED Talk: Gary Flake on Microsoft Live Labs “Pivot” March 11, 2010
  Interesting TED talk on a Microsoft Live Labs product called “Pivot”. “Pivot makes it easier to interact with massive amounts of data in ways that are powerful, informative, and fun…By visualizing hidden patterns, Pivot enables users to discover new insights while interacting with thousands of things at once. ” Related link […]
• Augmented reality Rooftop March 11, 2010
  Proof it can be done – Augmented Reality off the rooftop of a building. […]

Adweek

• E-Books Make Gains March 11, 2010
  The e-publishing content space is booming and shows no sign of slowing down, per eMarketer. […]
• Century 21 Picks MRM, Mullen March 11, 2010
  The real estate company taps two Interpublic Group agencies following a review. […]
• YouTube Pushes Into Mobile Ads March 11, 2010
  YouTube has begun a broad rollout of advertising to its mobile site following 18 months of testing. […]
• Game Over: EA Brings Ad Sales In-House March 11, 2010
  Game giant will end its relationships with in-game ad companies Massive Inc. and IGA Worldwide sometime this year. […]
• Digital Ad Revenue to Rocket for Local Media March 11, 2010
  The growth of digital ad revenue for local TV and radio will outpace overall ad spending for those categories. […]
• Moonves: Advertisers, TV Affiliates Will Pay More for CBS March 11, 2010
  CBS chief executive Leslie Moonves has put advertisers and local affiliates on notice: both will soon be paying more. Advertisers will face higher prices for commercials running on the network. And CBS TV affiliates will pay more in the form of substantial portions of the retransmission consent fees they receive from cable operators -- or risk losing their n […]
• Orbitz's Creative Biz Travels to BBDO March 11, 2010
  Omnicom Group's BBDO has added creative chores for online travel service Orbitz following a review. The client spent $40 million in major measured media last year, which is notably down from its past annual ad spending levels. Orbitz launched the review in December, just six months after pulling creative from Interpublic Group's Mullen and assignin […]
• Hilton in Global Search March 11, 2010
  Young & Rubicam is defending in a global review of creative duties on the Hilton Hotels brand. […]
• Toyota Drags Them All Down? March 11, 2010
  Other automakers also suffered a decline between early February and the beginning of March. […]
• Gen X and Y Pave the Way to Economic Recovery March 11, 2010
  Baby boomers led the U.S. out of a downturn in the last two recessions, but this time around, it will be Gen Xers and millennials paving the way to economic recovery, according to a new report issued by PwC. The study looks at how consumer spending has changed in the last two years. As the nation shifts into recovery mode, retailers and packaged-goods makers […]