Agency: Goodby, Silverstein & Partners
Production: Firstborn Multimedia

For example, here’s South Africa vs. Mexico.

But the coolest thing may be the way you can show your allegiance to one team using a special hashtag. Twitter only hints at this feature, but as you can see, employees are already using it. In this tweet from Twitter’s Vitor Lourenço, he’s clearly rooting for Brazil, for example, and you can see the Brazilian flag in the tweet. How did he do that? Simply use the hashtag “#BRA”.
(via TechCrunch)

No strings attached. Misa Digital out of Sydney have developed this Touchscreen guitar that uses touch screen technology and open source software to push the physical limitations of the traditional guitar. Rock on!
(via Stella)

Some info from it’s creator:
My design aim was for a minimalistic interface, with configurability at the sound module end, leaving the instrument itself simple and effective.
That being said, the Misa digital guitar software is open source, and powered by the Linux operating system. This means programmers have the flexibility to modify how it works, and even change the interface to provide specific functionality. This is important because collaboration from the users themselves, experimenting and innovating in their own ways, will further improve the instrument.
The Misa digital guitar is a MIDI controller. It must be plugged into a MIDI capable sound module. The sound of this instrument is limited only by what you connect to it.

Le Verdure Del Mio Orto: The vegetables from my Garden

I love the idea behind this start-up! FarmVille has become the most popular game app on Facebook, with 73.8 Million active users in January 2010 (Wikipedia).

Hoping to extend this addictive online habit into the real world, is the service ‘Le Verdure Del Mio Orto (’The Vegetables from my Garden’). The company lets you build an organic farm online and once you start ‘growing’ your own produce, it is harvested and delivered to your door within 24 hours. Springwise is calling this trend ‘community supported agriculture’.

How it works? Users first select a garden size based on the number of people they’d like to feed;for e.g 30m2 is enough to feed 1–2 people and costs EUR 850 per year. The virtual gardener can then choose from 40 different types of vegetables, and is given information on expected yields and harvest times. Optional extras include a photo album of the garden’s progress (EUR 49), herb and fruit beds (EUR 50/75), and even a scarecrow with a picture of the customer’s own face (EUR 39). Once the garden has been designed and fees paid, planting begins on the farm, which is located between Milan and Turin in northern Italy. (via Stella)

Campaign by Dutch agency Novocortex to promote how VrijVerzekerd (Auto Insurance) will repay the purchase price of your car in case of an accident.

Players can build an endless racing track by connecting their iPhones via Bluetooth and driving a car from iPhone to iPhone.
(via Stella)

Pretty neat video of a the latest mobile possibilities (it starts with some lame pre-roll ad). Researchers in Germany have developed software that allows you to drive a car – with a mobile phone. It is part of project aimed at creating a fully automated vehicle.

by Mobile Art Lab