Unilever today said it has launched a global review that encompasses almost all of its media business, including U.S. chores held by WPP Group's Mindshare. The client spent $640 million in the U.S. alone on ads last year. […]
NEW YORK (AdAge.com) -- Greg Bell, co-founder and co-creative director of hot indie shop Venables Bell & Partners, San Francisco, is departing the agency. […]
NEW YORK (AdAge.com) -- One of the world's largest advertisers, Unilever, is launching a massive review of its media planning and buying later this month encompassing 13 countries around the globe. The payoff for the winning agencies will be huge, considering that Unilever spent $755 million in measured media in the U.S. alone last year; Ad Age's a […]
NEW YORK (AdAge.com) -- Gap Inc. is busy finalizing a deal with Crispin Porter & Bogusky to handle its flagship brand's holiday campaign, according to executives familiar with the matter. The move could be a precursor to a full-blown account shift if last year's Old Navy review is any indication. Gap Inc. put out an open call for fresh creative […]
CHICAGO (AdAge.com) -- Corona marketer Crown Imports is seeking a media agency to handle buying and planning for its brand portfolio, which includes the Corona Extra, Corona Light, Modelo Especial and Pacifico beer brands. […]
CHICAGO (AdAge.com) -- State Farm is reassessing how it compensates its advertising and marketing-services agencies. It wasn't immediately clear whether the insurer is looking to slash fees; adopt the sort of value-based model lately championed by Coke; or simply to bring its practices closer in line with contemporary norms. […]