VW - The Force
It’s Dali time in Noe Valley.
On July 24, 2010, YouTube invited people from all over the world to capture glimpses of their lives on camera and upload them to YouTube. The resulting Life in a Day project, directed by Kevin MacDonald and produced by Ridley Scott, weaves together about 1,000 snapshots of people’s lives — out of over 80,000 total submissions — to create a completely user-generated and powerful documentary of daily life.
Our task was to increase awareness and sales of the Cheetos line of snacks among our core audience: people who don’t take life too seriously.
We created “Battle of the Cheetos,” a full-on, World Wide Web war that personified each Cheetos snack as a different soldier. Consumers could fight each other live on partner websites, become generals of those sites and host battles on their own Web pages. The Battle functioned much like a Foursquare of the Internet, where people fought to become not mayors, but generals of their digital turf. Watch video here…
Introducing ‘Light Lining’ to the US. A technique of projection mapping 3D content. Working in collaboration with Vimeo to conclude the Vimeo Festival and Awards, the Frank Gehry IAC HQ provided the perfect canvas for our transformation of sight and sound.
Celeb Portraits made from their own Trash
Talented Jason Mecier uses piles of rubbish and discarded items donated by top stars to create colorful and life like 3D mosaics.
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