Posts tagged advertising
Awesome Hyundai Wall Projection
Konzerthaus Dortmund: Concert Milk
Recently, scientists have discovered that when cows listen to music, they produce additional milk. The agency, Jung von Matt put that knowledge to the test with the Konzerthaus Dortmund. Konzerthaus Dortmund is a theatre that holds operas, musicals, and concerts located in Dortmun, Germany. The number of guest attendees were drastically low due to the majority of the surrounding area not interested in classical music or aware of the theater due to it’s location. Their challenge was to somehow increase the number of fans that listen to classical music and to increase the attendance of guests to attend the theater. With the fact of cows producing more milk to music, this gave them an idea to endeavor into an interesting advertising technique.
Performers of a live concert that played at Konzerthaus Dortmund would travel to a dairy facility plant and perform in front of a large audience of cows as they would produce milk. With the fact scientists gave, it was proven actually true that cows in fact produced more. A few selected stores in the surrounding area of the theater would shelf nine different types of milk with each bottle containing information on the bottle of the classical song being played to the cows. Consumers found that the taste of milk had a slight difference between the nine variants and claimed to taste more enjoyable than regular ones.
This advertising method provided success for Konzerthaus Dortmund and for stores that carried the milk product. In 2010/2011 year, the number of guest attendees increased by 19% and an increase of people listening to classical music increased vastly. The cows had managed to produce the taste of music. (via weloveviral)
The Adobe Museum of Digital Media
The Adobe Museum of Digital Media provides a venue to showcase groundbreaking digital work, and create conversation around the digital innovation of our time. The building was designed by Italian architect Filippo Innocente to exist only in the virtual space. The inaugural exhibition by Tony Oursler, entitled “Valley”, is the first in a series of works curated exclusively for the AMDM by Tom Eccles, Director of Curatorial Studies at Bard College. Upcoming exhibits include works by Japanese artist Mariko Mori, and a virtual seminar by RISD president Jon Maeda. The AMDM is not a one-time event, but an institution designed to grow over time and across platforms, taking cues from real-world museums.
Great spot by Mato Atom for the World Wildlife Foundation called ”We are all connected”.
Red Bull just launched a collaborative collection of places on Google Street View where street art is present. Anyone can tag street art and help build the biggest collection in the world. It’s quite empty, but has big potential.
via @ilovenewwork
Our new logo…ok, I admit it, it will take a while to get used to it.
A dollar can get you anything from a music download to an Xbox upgrade to a DVD rental. With their Late Night-flavored chips, Doritos wanted to battle for your buck with not just delicious after-dark munchies, but with memorable, tweetable, one-of-a-kind entertainment experiences…check it out here!
Our task was to increase awareness and sales of the Cheetos line of snacks among our core audience: people who don’t take life too seriously.
We created “Battle of the Cheetos,” a full-on, World Wide Web war that personified each Cheetos snack as a different soldier. Consumers could fight each other live on partner websites, become generals of those sites and host battles on their own Web pages. The Battle functioned much like a Foursquare of the Internet, where people fought to become not mayors, but generals of their digital turf. Watch video here…
