Posts tagged digital
Awesome Hyundai Wall Projection
The Adobe Museum of Digital Media
The Adobe Museum of Digital Media provides a venue to showcase groundbreaking digital work, and create conversation around the digital innovation of our time. The building was designed by Italian architect Filippo Innocente to exist only in the virtual space. The inaugural exhibition by Tony Oursler, entitled “Valley”, is the first in a series of works curated exclusively for the AMDM by Tom Eccles, Director of Curatorial Studies at Bard College. Upcoming exhibits include works by Japanese artist Mariko Mori, and a virtual seminar by RISD president Jon Maeda. The AMDM is not a one-time event, but an institution designed to grow over time and across platforms, taking cues from real-world museums.
A dollar can get you anything from a music download to an Xbox upgrade to a DVD rental. With their Late Night-flavored chips, Doritos wanted to battle for your buck with not just delicious after-dark munchies, but with memorable, tweetable, one-of-a-kind entertainment experiences…check it out here!
ADIDAS - Then, Now & Forever
Five graffiti artists did a project with Adidas in Copenhagen. SidLee asked Cartelle to create online tools, so people are able to continue the project themselves on the web, and share a timelapse video of their art with friends. Great new work. Now it’s your turn!
Our task was to increase awareness and sales of the Cheetos line of snacks among our core audience: people who don’t take life too seriously.
We created “Battle of the Cheetos,” a full-on, World Wide Web war that personified each Cheetos snack as a different soldier. Consumers could fight each other live on partner websites, become generals of those sites and host battles on their own Web pages. The Battle functioned much like a Foursquare of the Internet, where people fought to become not mayors, but generals of their digital turf. Watch video here…
To build awareness for The Dali Museum’s fantastical new building, we developed a customized picture-editing app that creates dreamy surrealist overlays over photos.
With zero budget, we turned to the style-makers at Hipstamatic to help bring it to life. They liked the idea so much that they waived their fees and pledged to donate any product-sales income to the museum. Plus, their 1.2 million loyal followers provided the critical mass we needed to reach the general public.
In the first couple days after the release, the Hipstamatic site crashed due to extremely high traffic. And a “Tap Your Inner Salvador Contest,” curated by John Waters, has helped momentum grow. After only 4 weeks, the application had been downloaded 30,000 times.
In the end, we’re proud to have built a modern-day tribute to the brilliance of Mr. Dali that not only isn’t costing the Museum money, but also is actually bringing in much-needed funds. Watch video here…
