Posts tagged gaming

The Battle of the Cheetos Our task was to increase awareness and sales of the Cheetos line of snacks among our core audience: people who don’t take life too seriously.  We created “Battle of the Cheetos,” a full-on, World Wide Web war that personified each Cheetos snack as a different soldier. Consumers could fight each other live on partner websites, become generals of those sites and host battles on their own Web pages. The Battle functioned much like a Foursquare of the Internet, where people fought to become not mayors, but generals of their digital turf.  Watch video here…

The Battle of the Cheetos

Our task was to increase awareness and sales of the Cheetos line of snacks among our core audience: people who don’t take life too seriously. 

We created “Battle of the Cheetos,” a full-on, World Wide Web war that personified each Cheetos snack as a different soldier. Consumers could fight each other live on partner websites, become generals of those sites and host battles on their own Web pages. The Battle functioned much like a Foursquare of the Internet, where people fought to become not mayors, but generals of their digital turf.  Watch video here…