Posts tagged iphone app
To build awareness for The Dali Museum’s fantastical new building, we developed a customized picture-editing app that creates dreamy surrealist overlays over photos.
With zero budget, we turned to the style-makers at Hipstamatic to help bring it to life. They liked the idea so much that they waived their fees and pledged to donate any product-sales income to the museum. Plus, their 1.2 million loyal followers provided the critical mass we needed to reach the general public.
In the first couple days after the release, the Hipstamatic site crashed due to extremely high traffic. And a “Tap Your Inner Salvador Contest,” curated by John Waters, has helped momentum grow. After only 4 weeks, the application had been downloaded 30,000 times.
In the end, we’re proud to have built a modern-day tribute to the brilliance of Mr. Dali that not only isn’t costing the Museum money, but also is actually bringing in much-needed funds. Watch video here…
